Small wins compound into real growth. Here’s how we took a modest website update and turned it into a measurable uplift in leads — and how you can apply the same principles to your site.

The Situation

Our client, GO Link Solutions (a BPO / call center startup in Makati City), came to us with a clear but modest goal:

• Establish a clean, professional online presence

• Attract inquiries from potential clients

• Start building credibility in a competitive space

They already had a website, but it wasn’t optimized for conversions — visitors weren’t taking action.

We’d previously built their site with us, handling everything from design to SEO and security. But by mid-2024, we saw an opportunity: by making small, strategic tweaks, we believed we could push lead conversions further.

What We Did (The “Small Tweaks”)

Here’s a breakdown of the changes we rolled out:

1. Streamlined the contact form

   • Reduced the number of fields

   • Made submission buttons more prominent

   • Added microcopy (e.g. “We’ll get back within 24 hours”) to set expectations

2. Clearer call-to-action placement

   • Moved CTAs into sticky header and section footers

   • Used contrasting colors consistent with the brand

3. Social proof & trust signals

   • Added client logos, testimonials on key pages

   • Showed “As seen in / partners” sections

4. Improved page copy + messaging

   • Simplified service descriptions

   • Emphasized “benefits to you” over “what we do”

   • Added a short “why work with us” section highlighting experience, security, results

5. Speed & mobile optimizations

   • Compressed images, lazy-loading

   • Ensured form load quickly on mobile

   • Checked for layout shifts and fixed them

6. Basic A/B testing

   • Tested two versions of CTA button text (“Get a Quote” vs “Start Here”)

   • Monitored differences in submission rates

Each tweak alone was small — but combined, their impact was meaningful.

Results: +3% Leads — and Why That Matters

After launching the changes, we tracked performance for 8 weeks. The outcome?

• Lead submissions increased by ~3%

• Click-throughs on CTAs improved ~5%

• No major design overhaul; essentially the same pages, better tuned

Why 3% matters:

• If your site gets 1,000 visits/month and your form conversion rate was 2%, a 3% relative lift means 0.06% absolute gain → that’s 6 more leads per month. Over a year, that’s 72 extra leads.

• These leads are high intent — they came from people already interacting with your site.

• Return on effort was high, because the cost/time was low.

Your Takeaway: Start With What You Can Tweak

If you’re looking to improve your website performance, here’s a quick checklist:

• Is your contact form overly complex?

• Are your CTAs obvious and well-placed?

• Do you have trust signals (client logos, testimonials, security badges)?

• Is your messaging focused on how you help them, not just what you do?

• Does your site load fast and behave smoothly, especially on mobile?

• Can you test alternative versions of your CTAs or page layouts?

You don’t always need a full redesign to see gains. Sometimes, small wins stack up.

If you want to replicate results like this, I’d love to help. Let’s talk — drop me a message, and let’s see how we can improve your website’s lead performance.